Broadcast area Townsville Format Active rock | Frequency 100.7 MHz FM | |
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City Townsville, Queensland, Australia Slogan The New Home of Rock in Townsville First air date 8 June 1999 (1999-06-08) | ||
'Power100 (callsign 4RGR) is a commercial Australian station based in Townsville, Queensland, owned by Grant Broadcasters.
Contents
History
Power100 was established as Sea FM in 1999 by RG Capital, headed by Reg Grundy. In 2003, the station was sold alongside sister station Mix FM (now 106.3FM) to Macquarie Southern Cross Media, owners of rivals 4TO FM and Hot FM. However, Macquarie was forced to sell two stations to ensure diversity in the market, and in 2005 Mix FM and Sea FM were sold to Prime Media Group.
In 2013, Prime Media Group sold its radio division to Grant Broadcasters.
In 2016, the station rebranded to Power100.
Programming
The station is aimed at the over 35 section of the market, male skewed but female friendly, playing classic rock music.
References
Zinc 100.7 Wikipedia(Text) CC BY-SA