Type of business Private Founder(s) Scott Kurnit | Founded 2010 Website www.theswizzle.com | |
Headquarters New York City, New York, USA Industry advertising, online advertising, email | ||
TheSwizzle was a webmail tool that worked with existing email and enabled consumers to manage email subscriptions, primarily from commercial vendors. It was acquired by Mailstrom of 410 Labs in September 2014, and TheSwizzle.com subsequently shut down.
Contents
Features
The product claims several features, including cleaning up users' inboxes by helping to unsubscribe from unwanted emails while at the same time, allowing receipt as well as searching among those commercially oriented emails an individual still wants to receive. By packaging these messages into a digest format, users can consolidate their email box.
History
The Swizzle is a product of Keep Holdings, a consumer and brand engagement conglomerate of business units including Keep.com, AdKeeper and TheSwizzle.com. The company was founded in March, 2010, by Scott Kurnit, who serves as Chairman and CEO. Kurnit is best known as the founder of About.com, which grew to a public market value of $1.7 billion, and was sold to Primedia for $724 million, in 2001. About.com is now owned by IAC.