Type Private company Website scoop.it | Founded 2007 | |
Headquarters San Francisco, California, USA Key people Guillaume Decugis, CEO,
Marc Rougier, President Products content curation service, content marketing software | ||
Scoop.it is a Content marketing software company based in San Francisco, California. The company operates the Scoop.it platform, a Content curation service, and markets its content marketing software to businesses.
History
Scoop.it was founded in 2007 as Goojet, a widget platform for mobile phones, by Guillaume Decugis and Marc Rougier. Following the rapid rise of the Apple App Store which made its widget technology redundant, the company changed its strategy to focus on content marketing and rebranded as Scoop.it.
The company launched its current content curation service in private beta at the end of 2010. before opening to all users as a free service in November 2011. The website enables its users to discover content on their topics of interest that they can curate and publish to their own web page and share to their social networks. Scoop.it received attention from influential bloggers who had identified a need for web content curation. The website rapidly grew in popularity, being ranked by Alexa among the top 1,000 websites globally in 2012 and as of July 2013, it had been visited by more than 75 million people according to VentureBeat. Inbound.org also ranked Scoop.it among the top 50 marketing technology companies in the world.
In July 2013, Scoop.it raised $2.6 million from Partech Ventures, Elaia Partners, Orkos Capital and IXO Private Equity adding to the $8.5 million raised as Goojet. Since then, the company launched B2B software products such as its content marketing software launched in 2015.