Kalpana Kalpana (Editor)

List of marketing terms

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Many terms are used in the marketing field.

  • AIDA (marketing)
  • Arrow information paradox
  • Article marketing
  • Article video marketing
  • Attack marketing
  • Bargain bin
  • Business-to-business
  • Business-to-consumer
  • Business-to-government
  • Cause marketing
  • Channel Value Proposition
  • Consumption audience
  • Copy testing
  • Cost per conversion
  • Customer lifetime value
  • Customer relationship management
  • Decision making unit
  • Disintermediation
  • Double jeopardy (marketing)
  • Double loop marketing
  • Emotional Branding
  • Engagement (marketing)
  • Facelift (product)
  • Fallacy of quoting out of context
  • Fine print
  • Flighting (advertising)
  • Growth Hacking
  • Heavy-up
  • Inbound marketing
  • Inseparability
  • Intangibility
  • Integrated marketing communications
  • Internet Marketing Conference
  • Investomer
  • Low-end market
  • Marketing Analytics
  • Marketing communications
  • Marketing experimentation
  • Marketing exposure
  • Marketing information system
  • Marketing mix for product software
  • Marketing operations
  • Marketing speak
  • Megamarketing
  • Name program
  • Nano-campaigning
  • Nascent market
  • Next-best-action marketing
  • Nielsen ratings
  • Out-of-box experience
  • Perishability
  • Permission marketing
  • Price Analysis
  • Product lifecycle
  • Product lifecycle management
  • Promoter (entertainment)
  • Q Score
  • Relational goods
  • Representative office
  • Response rate ratio
  • Return on event
  • Return on investment
  • ROI – Return on Investment
  • Rural marketing
  • SEO – search engine optimization
  • Share of Wallet
  • Soft launch
  • Solutions Marketing
  • Square inch analysis
  • Sweeps period
  • Top of mind awareness
  • Visual merchandising
  • Warm market
  • White label
  • References

    List of marketing terms Wikipedia


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