Type of site Social network Owner I AM POSSIBLE Limited Alexa rank 328,154 | Available in English Website www.impossible.com | |
Slogan(s) a global community here to help |
Impossible is an altruism-based social network which invites people to give their services and skills away to help others. The online venture was described by Vanity Fair magazine as a "commerce-free online community". Created by Lily Cole, the site allows users to post something they would like to do or need so that others can grant their wish, creating a culture of giving. As of May 2013, Cole presented the app's beta in conjunction and with the support of Wikipedia co-founder Jimmy Wales at a special event at Cambridge University. The site has since been launched in the UK and US. It is the first Yunus social business in the UK.
Funding and support
The site received a grant of £200,000 from the Cabinet Office’s Innovation in Giving fund. Other investors include Lily Cole herself and Kwamecorp founder Kwame Ferreira. Donations of services from Muhammad Yunus, Brian Boylan, chairman of Wolff Olins, Tom Uglow, creative director for Google’s Creative Lab, office space and "angel investor" role from Jimmy Wales, and legal services from Herbert Smith Freehills have bolstered the social network.
The site has operated at a loss throughout 2014 and 2015, as it disclosed posted losses of around £150,000 in 2014 and almost £250,000 in 2015.