Available in English Industry Internet services Alexa rank 4,778 (November 2014) | Owner G. V. Ramana Website Idlebrain.com | |
Type of site News, reviews and ratings for Telugu films | ||
Idlebrain.com is an Indian news, information and entertainment website. It was founded in 1999 by G. Venkata Ramana, a B. Tech graduate from BITS Pilani, with the help of his friend Sunil Krishna. The website provides news related to the Indian film industry, particularly news, film reviews and box office reports related to Telugu cinema. The site logs over 0.1 million visitors a day and each visitor goes through seven to eight pages. According to The Hindu, most distributors informed Jeevi that his reviews affect the box office performance of films, particularly in overseas. DVD rental prices were also affected due to his reviews, according to a report by CNN-IBN.
Its current ranking in India on Alexa Internet is 5355, with a global ranking of 4,7778. About 6.50% of the people visit this site from search engines. The website started with an initial investment of approximately ₹610 rupees and by August 2009, it became a crore rupees enterprise.
V. Geetanath of The Hindu opined that the website "not only colourful, but also has several attractive features" contrary to its name. About the website, CNBC-TV18's Vishwanath Pilla and Sandeep Shrikanth said "idlebrain.com leaves you feeling like you are standing in front of the most eclectic film hoarding in Hyderabad". The website won the Andhra Pradesh Cinegoers’ Association award for the Best Telugu Film website in 2008.