Puneet Varma (Editor)

Chanel No. 22

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Type
  
Women's fragrance

Label
  
Chanel

Released
  
1922 or 1928

Chanel No. 22 is one of several well-known fragrances from Parisian couturier, Gabrielle "Coco" Chanel.

Contents

History

Coco Chanel had worked with Ernest Beaux on her original perfume, Chanel No. 5, which debuted in 1921. The following year, they released Chanel No. 22. There are also reports that the official debut was made in 1928 to coincide with the introduction of Mademoiselle Chanel's "White Look" fashion line.

In 1924, Pierre Wertheimer became a partner to Coco Chanel in her perfume business. He owned 70 percent; Chanel owned 10 percent, and a friend of Chanel’s owned the remaining portion. Chanel agreed to owning such a small amount in exchange for having complete control over the product.

Ralph Barton, the eminent cartoonist for The New Yorker and who was said to have been somewhat of a dandy, reportedly wore the scent. "In lieu of a scarfpin, a scarab seal ring encircles his cravat, and when indoors he is partial to Chinese slippers. . . . Chanel No. 22 is his customary perfume. His favored dressing gown is of a gallant jade hue."

Modern Scent

The Wertheimer family still runs the Chanel perfume business.

Jacques Polge, the modern Chanel perfumer, released a collection called Les Exclusifs in February 2007. This included Chanel No. 22. The 200-milliliter spray bottle of the scent was sold exclusively in Chanel boutiques and at Bergdorf Goodman with a price of $175 USD. The modern interpretation is said to have placed less emphasis on the incense bottom note. A "voile" - a lighter, alcohol-free version – of the scent was introduced in 1996.

References

Chanel No. 22 Wikipedia