Trisha Shetty

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Founded  1992
Key people  George Mienie
Headquarters  Randburg, Gauteng
Industry  Online automotive classifieds
Products  Digital automotive marketplace

According to SimilarWeb, is South Africa's largest website in their Autos and Vehicles category. is an online automotive classifieds advertising website, which is part of Auto Trader South Africa. The company publishes an automotive classifieds magazine Auto Trader as well. Auto Trader South Africa was previously a subsidiary of the Auto Trader Group. In 2013, the Auto Trader Group sold their South African business, Auto Trader South Africa, which then became a wholly South African-owned business. The website is South Africa’s largest automotive marketplace website for buyers and sellers of both new and used cars and other types of vehicles.


On 16 April 1992, the South African Auto Trader was launched. The company, led by CEO George Mienie, has since transitioned from only an automotive classifieds magazine business to an online business via In 2013, four local shareholders acquired as well.

References Wikipedia

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