Type Public Founded 2005 Headquarters Noida | Industry Real Estate Founder Sanjeev Bikhchandani Area served India | |
99Acres.com is an Indian real estate database website bought in 2005. Its parent company is Info Edge (India) established by Sanjeev Bikhchandani with its headquarters in Noida, Uttar Pradesh and regional offices in cities like Bangalore, Mumbai, Chennai etc.
Contents
The website features property listings from builders, dealers and property owners from all Indian cities. The website has several sections.
Mobile Apps
In 2011, 99acres launched property search on mobile. Users can browse and search for properties and connect with the advertisers directly through mobile.
The website also have mobile apps for the Android and IOS users in Dec 2013 & Feb 2014 respectively.
Video Campaigns
The website’s first TVC was launched in 2007. Where to find right plot if Taj Mahal was to be built in the modern times- this was the concept of the ad. It was simple concept yet targeted the shortage of land in a humorous way. Conceptualized by ad agency FCB Ulka, the television ad used the famous monument of love, Taj Mahal and Mughal emperor Shah Jahan and his darling wife, Mumtaz Mahal, as chief protagonists.
99acres.com also launched another video campaign in 2014. “Sab Dekh Lijiye, Phir Ghar Lijiye” as a punch line, it means explore all options, before settling for a house. Creative agency JWT conceptualized this video.
Then they launched their first commercial about the 99acres Application in 2014 telling how one can use it "Anytime Anywhere", being their punchline. Creative agency JWT conceptualized this video.