Country code top-level domain
ISOC-AM (local chapter of Internet Society)
Entities connected with Armenia
The registry for .am is operated by ISOC-AM, the local chapter of the Internet Society.
Usage in domain hacks
Domains within the .am ccTLD enjoy popularity due to the connection to AM radio (similar to the .fm and .tv ccTLDs), and the ability to form English words ending in "am" — e.g. the mobile photo sharing service Instagram uses the Armenian domain name Instagr.am. The live video streaming service Stre.am uses the TLD to form their operative keyword, "Stream". American music artist and producer Will.I.Am uses the domain for his website. Such unconventional usage of TLDs in domain names are called domain hacks.
Second top-level domain
In 2014 a new top-level domain name was registered for Armenia, intended for domain names in the local language. The top-level domain is .հայ. It became active in 2016.